From face first to featuring heroes: What makes branded content rock
Branded content was first created in 1930 when P&G devised 'soap operas' to reach housewives. Now it is an increasingly ...
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Tag: Bettina Moss
Sporting chances: Deeper engagement via Man U and Volvo Ocean Race
Unlike other sports sponsors, HCL’s involvement is not just about putting logos on jerseys to leverage their brand, but more ...
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Living the logo of the challenger octopus
Living your company's brand promise and logo is key to continued growth.
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Insights into South Africa’s generational lifestyles
Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into ...
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And South Africa’s best-read websites are…
Global online audience management firm Effective Measure, the official traffic measurement partner of the IAB South Africa, has released their ...
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Ford Kuga mess vs PwC Oscars apology: On brand and reputation
Reputational damage causes anger and mistrust among consumers and substantially devalues brands. The reputational mismanagement of the recent Ford Kuga ...
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