Media negotiations are a serious business involving high stakes and equally high pressures, experienced by all parties – marketers, media agencies and media owners. There are rules of engage... Read more
Gordon Muller has been at it again and in the best way possible. He has compiled and edited a great little book on out of home (OOH) media strategy. The book is the brainchild of Ken Varejes... Read more
The short answer is yes. And no. Let me explain… Social media can be an extremely useful tool. It helps you to connect to your target audience in real time and to engage on a personal... Read more
