Tag: brands

The youth of South Africa are a cynical bunch; they can spot a hard-sell a mile away. So how can ...

I’m entranced by the apparent inability of the publishing industry, especially newspapers, to see clearly why so-called ‘native advertising’ is ...

The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they ...

When Oreo’s social media team tweeted its famous 'You can still dunk in the dark' brand picture (or ad) during the ...

YouTube recently released a list of the most popular videos of 2013. As CNET points out, the year's list is strikingly different ...

For the very first time, brands, rather than direct-response advertisers, are driving innovation in the digital marketing category. DR advertisers ...