When Oreo’s social media team tweeted its famous ‘You can still dunk in the dark‘ brand picture (or ad) during the 2013 Super Bowl stadium blackout, running the text “Power... Read more
YouTube recently released a list of the most popular videos of 2013. As CNET points out, the year’s list is strikingly different than that of 2012. Rather than amateur, independent fi... Read more
For the very first time, brands, rather than direct-response advertisers, are driving innovation in the digital marketing category. DR advertisers have historically taken this role, as they’... Read more
With more than a third of the global population online, web content production is growing faster than ever and website translation increasingly features on executive agendas. This has far-r... Read more
English, once the standard in a US-dominated Web, will be overtaken by Chinese as soon as 2015, according to the UN Broadband Commission. Meanwhile, according to NET.LANG – Towards the multi... Read more
Have you got your head around the buzz about content marketing yet? It took me a while. The urgent calls for social media marketing, repurposed content, online, below the line, SEO content,... Read more