Kantar illuminates 2023 marketing and media trends
As the cost-of-living crisis reshapes business reality, Kantar today reveals Media Trends and Predictions 2023, its annual forecast for how ...
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Tag: brands
Using tech for good
At a time when so many people are dealing with mental and physical health issues, tech platforms such as the ...
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Ageism in advertising: why so many have it so wrong
The 50+ market is very different today to what it was 20 years ago. We’re not ‘old’, we just can’t run ...
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The sad abuse of purpose as a marketing tactic
We will look back at this early century as the advent of the 'great purpose' in branding. Purpose is too ...
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Awards Wrap: All the Effies winners, Pendorings finalists revealed, specialist South African agency nominated for Amazon AD award
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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GenNext Youth Behaviour Report: Optimistic, resilient but untrusting and sceptical
The 2022 Gen Next report reveals what feels like unprecedented chaos as an ongoing theme experienced by the youth of ...
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