One step in the past … one step in the future
As media planners, we are constantly looking back into the past, to project the future. While successful most of the ...
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Tag: brands
Why TikTok is a MUST for marketers
In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy ...
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Challenging the champions: The value of the media agency
“How well do your agencies contribute to your business growth?” SCOPEN 2021-2022 posed this question to senior marketers when researching ...
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Newsjacking to live video: PR trends for 2022
PR consultants should use trends as a guideline to come up with tailor made solutions for each of their clients.
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Ten famous female faces influencing the alcohol industry
Meet 10 famous female faces tearing up the alcohol industry.
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Four social media brands among the world’s top 10 for Y-o-Y growth
TikTok is the world’s fastest-growing brand – up 215% year-on-year (Y-o-Y) from January 2021. This is according to Brand Finance’s ...
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