Opera reveals user base behaviours and how brands can reach them
With every cent counting for millions across the country already, it is not surprising many have found ways to maximise ...
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Tag: brands
I’ll have what they’re having… word of mouth marketing has changed its gameplan, but not its clout
With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer ...
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Digital innovation spurs retail consumer connectivity
Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for.
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Eight out of 10 South African consumers want brands to drive sustainability
Ninety-two percent of South Africans say the topic of sustainability is important to them, yet only 58% claim to be ...
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People. Passion. Performance. Purpose
As I sit down to write this, I have missed the deadline for this piece twice already. What started out ...
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The point of precision marketing, in my opinion
“Some may call her the new girl in town, but those familiar with data and performance marketing will tell you ...
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