Study shows gin is more popular than beer (for the middle-class at least)
To say that alcohol is an integral part of South African life might be a bit of an understatement. With ...
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Tag: brands
Travelling (or not) in the time of a pandemic
It’s been over two years since my last international trip. No wonder I’ve spent the last several months excited about ...
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But is it greenvertising? The impact of marketing and advertising on the environment
It’s all good and well that the products we sell are environmentally friendly and manufactured in an eco-conscious manner and ...
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Investing in influence: why marketing ROI should focus less on the returns, and more on the investment
The average marketing exec in the industry today likely spends a fair amount of time weighing up the return on ...
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Black Friday & Cyber Monday at a glance
Meltwater has analysed conversations and trends around Black Friday and Cyber Monday. From brands to provinces, keywords to hashtags, this ...
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How brands can create valuable exposure this Black Friday
The right digital strategy - especially for smaller businesses - can actually make it incredibly easy and cost-efficient to grab ...
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