‘People do not listen to radio ads, they listen to what interests them… sometimes it’s a radio ad’
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, ...
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Tag: Britta Reid
Q4 ABCs: Gloom, but there are shards of light
While most major category headline results support a narrative of doom and gloom, there are some bright individual exceptions, providing ...
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Useful and practical media predictions from Kantar
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media ...
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Advertisers, watch where you touch me, please
A pleasant lunch with a glass or two of wine was tarnished after the guest received her bill, and was ...
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ABC results: Not much festivity for publishers
The Audit Bureau of Circulations has just released the numbers for Q3. It's not a pretty picture for South Africa's ...
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The test case for fused data: How Rooi Rose and Sarie stack up
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research ...
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