South Africa's media agency leaders are, on the whole, buoyant and bullish, keen to embrace the challenge of ongoing change and development. That suggests that they should be OK, or more tha... Read more
The results of the first Broadcast Research Council Products & Brands survey were announced at an industry event. Read more
Homes have meters tracking viewing on TV sets, PCs and tablets, while software embedded in broadcast video-on-demand services collects data for viewing on tablets, PCs and smartphones. Read more
While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver to their advertisers will prosper. Read more
One of the most laborious tasks that media strategists and planners are required to undertake is the preparation of competitive adspend analyses. The frequent temptation to delegate the task... Read more
Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers. Read more
