South African marketers have clearly embraced new branded content opportunities. This discipline is certain to grow, as will the understanding of the opportunities and pitfalls. Read more
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ contains a mix of TV plus YouTube plus Facebook plus GDN to build reach against the... Read more
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor than previously, thanks to the commitment and hard work of the med... Read more
Britta Reid attended the 2018 Liberty Radio Awards Conference,aimed at broadcasters, but wonders if it shouldn't have been accessible to clients on whom the medium is dependent. Read more
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation underscored that this is what the BRC delivers. Read more
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the best standard of living, and consumes the most media. Read more
