Understanding of the relevance of traditional media and how digital dovetails to improve ROI is a vital skill in today's converged communications environment. Read more
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of the data, to commit ourselves to getting the best we can out of it. Read more
The BRC recently invited the Johannesburg media industry to hear three international speakers discuss future trends in the measurement of TV and video. This is what they had to say. Read more
DStv has admitted that "more and more customers are telling us they love to binge-watch box sets on DStv Catch Up and Showmax. It's the way the world is moving…” Read more
The latest Broadcast Research Council’s RAM numbers were released this week. Britta Reid reports on what a year’s worth of much-appreciated stable data reveals. The Broadcast Res... Read more
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is assisting the industry to gear up for this step change by run... Read more
