If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused... Read more
While most major category headline results support a narrative of doom and gloom, there are some bright individual exceptions, providing clues to what is needed to succeed in these turbulent... Read more
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more
A pleasant lunch with a glass or two of wine was tarnished after the guest received her bill, and was bombarded with a loud digital ad in the billfold. Read more
The Audit Bureau of Circulations has just released the numbers for Q3. It's not a pretty picture for South Africa's newspapers and magazines. Read more
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research Council’s Peter Langschmidt, did a most persuasive job of convi... Read more
