One of the most laborious tasks that media strategists and planners are required to undertake is the preparation of competitive adspend analyses. The frequent temptation to delegate the task... Read more
Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers. Read more
It is remarkable how speedily the smartphone has extended connectivity and revolutionised life. It is little wonder that it has fostered a new addiction. Read more
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure. Read more
South African marketers have clearly embraced new branded content opportunities. This discipline is certain to grow, as will the understanding of the opportunities and pitfalls. Read more
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ contains a mix of TV plus YouTube plus Facebook plus GDN to build reach against the... Read more
