ABCs not too gloomy, with pockets of light here and there
While the overall ABC Q1 2019 results are not too gloomy, numerous more infrequent titles were not required to report, ...
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Tag: Britta Reid
Tips from programming managers for better radio advertising
Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance.
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Radio is not dead… but it has some new shoes
The fireside chats that preceded this year's Liberty Radio Awards unearthed fascinating insights from 'firestarters' (the young ones) and 'firebrands' ...
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Accenture/Droga5: Future-proofing or a ‘mismatched case of calculators meets crayons’
Predictably the initial reaction to the alliance is that of “mismatched case of calculators meets crayons”. Britta Reid analyses the ...
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In the dark: How loadshedding impacted on TV viewing and advertising
Media agencies, servicing clients with media auditors, would do well to initiate discussions around the issue of loadshedding and TV ...
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Can media agencies become ‘faster, better and cheaper’?
Certainly, there is a sense that our local media agency industry is moving meaningfully forward, and that 2019 will be ...
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