While the overall ABC Q1 2019 results are not too gloomy, numerous more infrequent titles were not required to report, muting the overall picture. There are some examples proving growth rema... Read more
Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance. Read more
The fireside chats that preceded this year's Liberty Radio Awards unearthed fascinating insights from 'firestarters' (the young ones) and 'firebrands' (the voices of experience). Read more
Predictably the initial reaction to the alliance is that of “mismatched case of calculators meets crayons”. Britta Reid analyses the Accenture/Droga5 deal. Read more
Media agencies, servicing clients with media auditors, would do well to initiate discussions around the issue of loadshedding and TV advertising sooner rather than later. Read more
Certainly, there is a sense that our local media agency industry is moving meaningfully forward, and that 2019 will be a year dominated by digital and data developments. Read more
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