Tag: Britta Reid

With the Cannes Lions behind us and the Loeries ahead of us, it is timely to reflect on a distinctly ...

Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for ...

The Sunday Times Next Generation conference was a useful demonstration of how our youth thinks differently; if marketers are to ...

Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...

As chief marketing officers of two of the top five global advertisers, Unilever and Procter & Gamble respectively, Keith Weed ...

Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...