RAM research by the Broadcast Research Council, now in its sixth year of operation, is still contentious. Here are views on its real value, and what media owners have done to stabilise and g... Read more
The results of the first Broadcast Research Council Products & Brands survey were announced at an industry event. Read more
What stations listeners are up, and who is down. Lwazi Mpofu takes a look at the winners and losers in the latest RAM results. Read more
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC RAM. Read more
Radio reach has increased slightly from 90% to 91%... this is just one of the insights from the Broadcast Research Council's latest RAM release. Read more
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories out of it. This is the next challenge. Read more
