All you need to know about the Establishment Survey
A very useful guide: Everything you want to know about the Establishment Survey including rate card, workshops and what it ...
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Tag: Broadcast Research Council
Measuring how people live, not necessarily by what they have
Along with the new Establishment Survey came an important new socio-economic segmentation system designed to replace Living Standard Measures (LSMs), ...
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The Establishment Survey has arrived with strong vital signs
In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael ...
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Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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The more RAM changes, the more things remain the same
BRC RAM has come of age, reporting data for its first full year of existence. Michael Bratt attended the release ...
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Questions about BRC RAMS? Find the answers here
The way in which radio audiences are measured has undergone a radical shift over the past two years, culminating in ...
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