Adopting a socially-responsible approach to your sports sponsorship is not just the ‘right thing to do’, it’s also good for business. Read more
A row has erupted between the SABC and SuperSport over the rights to broadcast the much-anticipated inbound British and Irish Lions rugby tour. Read more
Alongside the Euro 2020 football spectacle runs a carnival of corporate advertising – often marketing unhealthy products such as alcohol, junk food and gambling apps. Read more
Just hours before the national soccer team took on Mali in the Nelson Mandela Challenge, the SABC and SAFA announced the match would be screened live on SABC 1. Read more
The SABC and MultiChoice have finally reached an agreement on Premier Soccer League broadcasting rights, breaking an early season blackout by the public broadcaster. Read more
The SABC was willing to make a R15 million a year loss by broadcasting Premier Soccer League matches, but its R72 million offer to SuperSport to sub-licence games was rejected. Read more
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