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AFSTEREO: An open letter to the South African music industry

Posted By: TMO Partneron: May 20, 2020In: Partner Content

[PARTNER CONTENT] AFSTEREO automatically tracks and reports on all radio and television advertising 24/7/365, which is mission critical to understand music royalty calculations. Read more

Three ways load shedding has affected advertising in media

Posted By: Sinenhlanhla Jalibaneon: March 11, 2020In: Media agency

Load shedding has once again become one of the most used buzzwords in South Africa. With the country now confronting stage four blackouts after something “tripped” at Koeberg Nuc... Read more

Splitting the content atom to make an impact in a changing media landscape

Posted By: TMO Contributoron: February 24, 2020In: Advertising

Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to ‘new’ media. Read more

Truth, trolls and the media on trial

Posted By: Chris Roperon: November 11, 2019In: Press

In a world in which disinformation thrives, it’s more important than ever that journalists are held to the highest of standards. Read more

A future with no advertising?

Posted By: Cory Treffilettion: October 02, 2019In: Advertising

I am 100% certain that advertising works, but I am just as certain that it could be better. Advertising is persuasion. Advertising is messaging that resonates and media that targets. Messagi... Read more

A disruption of ownership in the SA cinema industry

Posted By: Michael Bratton: April 10, 2018In: Cinema

An innovative crowd-funding project will see ordinary South Africans own pop-up cinemas across South Africa. It will also boost promotion of local films. Read more