The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s get back to some every day heroes – the nano influencers. Read more
With Human Rights Day falling on Sunday, ViacomCBS Networks Africa has created a special human rights campaign aimed at reminding South Africa’s youth (and everyone else) of the sacrifices m... Read more
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they must also understand the customer metrics that drive the profitability... Read more
With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time. Read more
Grey launched a new campaign this week to market itself to potential clients and future talent, and at the same time encourage brands to be bold in their marketing as the country eases out o... Read more
The role of brands in society is constantly shifting, but they’re becoming an ever more important part of our lives. Today’s brand managers must walk a tightrope between creativity and techn... Read more
