Local(isation) is Lekker
We foresee localisation becoming a key focal point in the conceptualisation of campaigns going forward.
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Tag: campaigns
What is social entertainment and should you (really) care?
For brands to gain more value from social, they need to ask what value they are creating for their audiences.
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The evolution of influencer marketing: what is next?
Always-on influencer programmes offer more safety to creators who can stop chasing brand deals and can instead focus on coming ...
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Media Moves: Mediamark launches CommVibe, Claudelle Naidoo takes helm at MediaCom, new faces at Newzroom Afrika, Ogilvy SA wins Luno
The Media Online’s weekly round up of people, account and business moves in media.
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How agencies can deliver creative innovation that matters
Creative innovation is not about having an 'a ha' moment, or a solo endeavour, especially for brands with a wide ...
Read moreDetailsMedia Moves: Nielsen’s Ad Intel now in SA, Ndu Dontsa heads strategy at Ogilvy SA in JHB, Idea Hive launches Kenya office
The Media Online’s weekly round up of people, account and business moves in media.
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