Brands, the consumer and cancel culture
The AMF Board argues that when a brand buys into a celebrity or influencer brand, they are buying into that ...
Read moreDetails
Tag: campaigns
The nostalgic media buyer
What exactly does a media buyer do? Of course, it is a lot more than buying advertising space for your ...
Read moreDetails
Five ways to ensure an influencer marketing campaign goes viral
A brand cannot by default be a person – but it can show what it stands for through people, which ...
Read moreDetails
Purpose-driven ads: Reaching wider, while doing good
Funded through digital and out of home advertising, purpose-driven ad campaigns yield industry performance-driven metrics, as well as positively measured ...
Read moreDetails
Media Moves: RAMS temporarily on hold, Tasmia Ismail heads up consolidated Media24 ads division, Joe Public United opens in Durban
The Media Online’s weekly round up of people, account and business moves in media.
Read moreDetails
Authenticity in advertising: Oxymoron or business imperative?
Advertising then has a key role to play – no, make that a responsibility – in ensuring that the campaigns ...
Read moreDetails
