Watching the right content on TV, in moderation, can be good for children’s intellectual, social and emotional development. Read more
The MOST awards is coming up and Mediamark is once again the sponsor of the Media Agency Legend Award. Mediamark has coveted the sponsorship of this award for many years and will continue to... Read more
It is vital that marketers and planners understand how South African consumers engage with brands. Werner Lindemann, managing director at Mediamark, reports that the average South African co... Read more
Most media owners agree that selling advertising is tougher than ever in an industry that has become cluttered and fragmented. There is fiercer competition between a growing list of platform... Read more
Tight budgets, too much information, too many channels… media agencies battle sometimes to cut through the clutter. So Mediamark and its PR agency, Idea Engineers, came up with a plan... Read more
Looking back on 2014, it’s clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is havi... Read more