Most media owners agree that selling advertising is tougher than ever in an industry that has become cluttered and fragmented. There is fiercer competition between a growing list of platform... Read more
Tight budgets, too much information, too many channels… media agencies battle sometimes to cut through the clutter. So Mediamark and its PR agency, Idea Engineers, came up with a plan... Read more
Looking back on 2014, it’s clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is havi... Read more
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