Time spent listening (TSL) is an important metric, albeit a misnomer and a blunt instrument. But, in the absence of anything more accurate, it’s what we’re stuck with for now. Read more
The motto of this story is that if you want to get someone’s attention in this day and age, then you HAVE to make sure that your ad is relevant, creative, intriguing and entertaining. Read more
Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep down most of us know this; we just need to be reminded e... Read more
Clearing clutter, removing illegal or dangerous operators and retrieving revenues owed to it are the main aims of the City of Johannesburg, which wants to enforce its latest amended draft ou... Read more
