Tag: CMO

There is a quiet coup happening in the C-suite. It isn’t being led by a rival brand or a disruptive ...

In most boardrooms today, the chief marketing officer (CMO) or marketing director seat is the hottest, and often the shortest-lived. ...

AI in marketing is driving growth and innovation across the African continent. However, like in other regions, some marketing executives are still ...

I took a break from writing to really look at what could help CMOs, and marketers. Out of all the ...

Trust is a word bandied about our industry – some even say it’s advertising’s currency – and right now, it’s ...

Contrary to popular perception, a career in marketing is a valuable training ground for an aspiring CEO. But at the ...