The global CMO 2025 agenda: Lessons from abroad
In 2024, global CMOs had their hands full managing costs, optimising performance, and finding ways to ensure AI investments delivered ...
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Tag: CMOs
Shaping the marketing ecosystem
The report explores how leading CMOs are approaching the challenges of effective ecosystem design.
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World of Media: Cinema to overtake digital as fastest growing global advertising medium, The Great Hack on ‘crime scene’ apps, GroupM global CEO departs, Vice staff unionise
The Media Online's weekly wrap of need-to-know global media news.
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Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
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The naked truth: What CEOs really think of marketers
The Marketing Association of South Africa (MASA) has embarked on new research to find out what CEOs really think of ...
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Survey finds what keeps CMOs and brand managers up at night
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, ...
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