In the move-fast-and-break-things age of AI, some rules on reputation remain
AI incidents can quickly become reputation crises when organisations fail to communicate clearly and promptly. OpenAI took 84 days to ...
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Tag: communications strategy
The thought leadership trap
Executive visibility does not automatically translate into influence, and many corporate thought leadership pieces fail because they prioritise safe messaging ...
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AI can write words but it cannot replace communications judgement
AI can generate communications content, but human judgement remains essential to strategy, reputation and crisis management. Communications goes beyond content ...
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Beyond the pitch
Strong media relationships are built through trust, consistency, and genuine human connection, not transactional pitching. PR professionals must adapt to ...
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Communication strategy has never been more critical, or more endangered
Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into ...
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Communication strategy: there can be only one
A centralised comms strategy helps everyone – from the creative genius in the ATL agency to the media buyer driven ...
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