It IS about you: Why do leaders think their personal brands are not important?
Why are leaders good at living their company’s brand, but not their own personal brand? In today’s world of celebrity-led, ...
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Tag: communications strategy
Reputation management from the inside out
To improve a company’s reputation from the inside-out, the executive leadership need to be willing to make changes that matter ...
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Government’s PR crisis: Losing face to win a war?
The ongoing furore between President Jacob Zuma and former Minister of Finance Pravin Gordan is a classic case of government ...
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The PR services iceberg
There is a misnomer that delivering public relations (PR) services is easy, that it is the cheaper alternative to advertising ...
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Lessons from the Mac Maharaj school of communications
What might appear to be weirdly naive statements from President Jacob Zuma and his spokesman, Mac Maharaj, is actually quite ...
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