Staying relevant in communications in 2025
The world of communication is evolving at a remarkable pace. Once dominated by press releases, media briefings, and traditional advertising, ...
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Tag: communications
Communication strategy: there can be only one
A centralised comms strategy helps everyone – from the creative genius in the ATL agency to the media buyer driven ...
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From corporate to creative: how to make the leap
2025 has started on a lovely and positive note and I think that with each passing year, we are all ...
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From dive to thrive: How PR can resuscitate a launch flop
With approximately 95% of new products failing, standing out in today’s crowded market is more challenging than ever. Compounding this ...
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Big risk, high reward: Netflix just stepped into the ring
This weekend, Netflix didn’t just stream a fight—they entered one. The live-streaming of the Tyson-Paul fight wasn’t just another night ...
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Mastering ‘the clever person’s Facebook’
LinkedIn started off in 2003 (the year before its competitor, Facebook), mostly as a recruitment platform. But it has managed ...
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