No intent, no transformation
The year is 2023 and it’s the 70th anniversary of the Cannes Lion awards, the respected global benchmark for creative ...
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Tag: communications
10 tips for building a red-hot paid digital strategy
There are so many marketing messages competing for eyeballs online, so how can you make yours stand out and deliver ...
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Crocodile tears and other stories from the front line
This month I decided to do a little research; a sentiment comparison between the big auditing firms in South Africa, ...
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Will ChatGPT replace our jobs?
Creative professionals are asking: are we in danger of losing our jobs to Chat GPT? Will clients start choosing to ...
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Lessons from the newsroom for PR consultants
It's essential for PR consultants to have a deep understanding of how newsrooms operate, so they can effectively assist their ...
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Snakes alive! Prepare your brand for the venomous crises lurking in the grass
What happens when your organisation is bitten by a crisis that threatens its reputation? Caroline Smith and Allison MacDonald have ...
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