News editor of the Cape Argus, Natasha Joseph, is frustrated with those people whose job it is to communicate and simply don’t do it. Some years ago, in my former life as a small-town dwelle... Read more
As brand warriors battle it out on the social media platform for consumer favour, ‘Like’ has shed its identity as a plain old verb in the English dictionary to become a sought after means of... Read more
Traditionally blogging was seen as the online voice of individuals, but has since evolved to become a powerful communications channel for businesses. Business owners crave good content, opin... Read more
To revolutionise means to completely reconstruct, and it is precisely that – a revolution – that the much maligned and misunderstood PR industry, notorious for the poor managemen... Read more
People often ask me, as the chick from BrandsEye, about what to do about the negative conversations (happening online relating to your brand)? My answer is usually Tim Shier’s simple rule of... Read more
Sometimes, people just don’t think through what they’re saying. That’s especially true for those overused, tired phrases that are buried so deeply in our subconscious that we seem to regurgi... Read more
