From corporate to creative: how to make the leap
2025 has started on a lovely and positive note and I think that with each passing year, we are all ...
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Tag: communications
From dive to thrive: How PR can resuscitate a launch flop
With approximately 95% of new products failing, standing out in today’s crowded market is more challenging than ever. Compounding this ...
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Big risk, high reward: Netflix just stepped into the ring
This weekend, Netflix didn’t just stream a fight—they entered one. The live-streaming of the Tyson-Paul fight wasn’t just another night ...
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Mastering ‘the clever person’s Facebook’
LinkedIn started off in 2003 (the year before its competitor, Facebook), mostly as a recruitment platform. But it has managed ...
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The evolution of PR: From traditional to integrated storytelling
The public relations and communications landscape is constantly changing, probably now more than it has in the last few decades, ...
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How using AI in e-commerce can help reach Gen Z over the retail season
As the seasonal retail shopping surge approaches, with Black November dominating the shopping landscape, e-commerce brands are increasingly turning to ...
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