Tag: communications

What was missing in the marketing executives’ defence of their brand was a formal expression of what the brand is ...

It is remarkable how speedily the smartphone has extended connectivity and revolutionised life. It is little wonder that it has ...

Your company, no matter what size it is, needs to have some control over the perception audiences have of it.

Say what you mean. Mean what you say. Simple is the new sexy.

Communication – the how, who, what, when, where, and why – is what forms the basis of a good crisis ...

Almost every day there’s a new casualty on the brand communications battlefield, with consumers waiting to troll misguided entities that ...