GCIS launches audience segmentation model for government

News

GCIS launches audience segmentation model for government

March 8, 2016

The Government Communication and Information System (GCIS) is changing its approach to communication, making it more targeted, precise and scientific. ...

Communications

Managing business reputation – a luxury or necessity?

by Kevin Welman

March 2, 2016

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Public relations is seen as a ‘nice-to-have’ as opposed to a fundamental business requirement in today’s society driven by reputation. ...

Communications

‘Bow down, bitches’: When celebrity feminism goes wrong

by Susan Hopkins

February 29, 2016

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When pop star Taylor Swift recently won album of the year at the Grammys she was applauded for delivering a ...

Digital

Does the saucy tweet tell us anything about Fikile Mbalula?

by Rams Mabote

February 2, 2016

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OPINION: Do you remember the most famous line by Commodus played by Joaquin Phoenix in the movie Gladiator? 'What we ...

Communications

Be you. Be more: What makes a PR star

by Kajsa Claude

January 26, 2016

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In the last five years, I’ve witnessed pivotal moments and historical events occur in South Africa including the hosting of ...

Communications

We create our own reputation

by Rams Mabote

November 17, 2015

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OPINION: Consistent man… Nelson Mandela created his own reputation through predictability. Do you remember the most famous line by Commodus played ...