Creating advertising demand
*CYBERTORIAL The strength of radio as an advertising medium remains undisputed. The qualities of the medium perform particularly well when ...
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Tag: community radio
Community journalists under fire on the xeno frontline
Community journalists are often the closest reliable witnesses to what’s going on ‘on the ground’, but it’s a dangerous game ...
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‘Big Jon’ at home with smaller audience, finds his niche
Jon Gericke has teamed up with Mornay Carato to set up 9 Block Radio, which streams Fairland Radio. The station ...
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Six years on and there are still mixed reactions to BRC’s RAM research
RAM research by the Broadcast Research Council, now in its sixth year of operation, is still contentious. Here are views ...
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What would you do for R10 000.00? Mansfield will do just about anything…
August is Jeremy Mansfield’s birthday so, in the spirit of community, he has decided to do “just about” anything you ...
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The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
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