Fun, creative and bold: cheeky billboard drives second-hand car marketing
Inspired by the "automotive billboard wars of the past", online used car dealership getWorth has created a cheeky billboard campaign ...
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Tag: comparative advertising
To compare (ads) or not to compare
The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such 'n such ...
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Dare to compare at your peril
There’s a broad misconception that comparative advertising is banned in South Africa, with proponents claiming this to be bad for ...
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Media must change the comparative advertising rules
Times are tough for all mass media right now. And there’s a bloody fight for advertising and sponsorship revenue. A ...
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