Stop chasing speed
Most AI investments are failing to deliver ROI, with 95% of organisations reporting no measurable returns despite billions spent on ...
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Tag: CONNECT
The media paradox
A quiet paradox plays out across boardrooms in South Africa. Paid media, one of the single-largest line items in most ...
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Brands have an exciting opportunity to prioritise first-party data now to win long-term
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...
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Breaking the Facebook, Google duopoly and repatriating digital ad spend to local publishers
Governments around the world are concerned about the power that Facebook and Google hold, and are mulling regulations to curb ...
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Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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