Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
Read more
Tag: consumer data
Cultural shift: The MultiChoice journey towards transforming to a digital mindset
An important question pay-TV broadcasters are focusing on when looking at a shift from linear to digital segmentation is, “What ...
Read more
Most users don’t mind ads – if they are relevant, timely and of good quality
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So ...
Read more
Privacy and data: Freedom itself is the currency so mind your Ts and Cs
What would be the outcome if we don't take steps to safeguard our private information? Are you prepared to become ...
Read more
Will podcasting eat radio?
There are real opportunities in podcasting - both in additional revenue and marketing, but also in future-proofing the radio business ...
Read more
Out of home media strategy becomes consumer-centric rather than media-centric
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed ...
Read more
