Marketers are planning for a consumer that no longer exists
New dentsu Africa Digital Digest reveals why the audience, the purchase journey and the rules of growth have fundamentally changed. ...
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Tag: consumer journey
The omnichannel customer experience: integrated and in real time
If you want to cater to the modern consumer, you have to adopt a new approach to customer experience - ...
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What Avengers and Game of Thrones teach us about marketing
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...
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What do we need to measure to build a business case for increased digital investment?
This article is based on a paper presented at the recent 17th annual Pan African Media Research Organisation’s (PAMRO) conference ...
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Insights 2016: Marketing to a new generation in the attention economy
In Microsoft’s manifesto entitled “Our Worldview”, CEO Satya Nadella argues: “We are moving from a world where computing power was ...
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You can’t channel hop in a transit media environment!
Purpose driven marketing campaigns that consider content as well as context will ensure that brand objectives are met successfully. A ...
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