Beyond brand: The business shift from consumers to community
The building of brands has defined business activity across the world for the better part of the last 30 years. ...
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Tag: consumer research
Down to the ROOTS of Sandton and its consumers
After three years, the results of Spark Media's latest ROOTS research have been released. Britta Reid decided to take a deep ...
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ROOTS is back! And it’s bigger than ever (with pics)
ROOTS is back! The 2016 edition of the consumer insights research has been broadened and its results reinforce those from ...
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Hot potato: Doing business in Angola
More often than not when I am talking to a client about Angola their eyes widen and they give you ...
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Straight Talk: Brand loyalty shortcuts the paths to purchase
Millward Brown Digital in the US have produced a report titled, Demystifying the Consumer Journey, which addresses the fundamental challenge of ...
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SA consumers ripe for grocery shopping online
South Africa’s connected consumers are ripe for the picking when it comes to engaging with retailers online. The Nielsen Future ...
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