MRF’s 20th MAPS release marks ‘significant milestone’
The Marketing Research Foundation's milestone 20th release of the Marketing All Product Survey (MAPS) will be available from mid-November, and ...
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Tag: consumer research
The rise of strategic shoppers
The 2025 Township CX Report is here, revealing how economic pressure is reshaping consumer behaviour across South Africa’s townships Key ...
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The AI paradox: How we crave its power while fearing its perils
In an era defined by rapid technological advancement, the integration of Artificial Intelligence (AI) into daily life is transforming how ...
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Amazon brands dominate consumers’ preferred ad spaces
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the global marketing data and analytics ...
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The new normal: side hustles and informal loans
South Africans are grappling with persistent financial strain, a situation exacerbated by a slow-growing economy that has struggled to fully ...
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For South Africans, cinema still holds extraordinary allure
Asked about their favourite interests and pastimes, the South African consumer class ranks movies at number three in their top ...
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