More often than not when I am talking to a client about Angola their eyes widen and they give you the ‘Are you mad?’ look. Rightly so, because the number of stories I have heard directly fro... Read more
Millward Brown Digital in the US have produced a report titled, Demystifying the Consumer Journey, which addresses the fundamental challenge of delivering a seamless customer experience acro... Read more
South Africa’s connected consumers are ripe for the picking when it comes to engaging with retailers online. The Nielsen Future of Grocery report, which polled 30 000 online respondents in 6... Read more
Bottom line: South African service sucks. As the nation hurtles towards the year’s biggest retail period, research outfit Why5 has released its Retail Shopper Survey 2014. Its findings shoul... Read more
Why do senior marketing staff lag on the use of new communications technologies? Her MBA project research throws up some interesting answers to what should be a vital industry question, says... Read more
Township communities are largely misunderstood from a consumer perspective, yet it is a powerful market with massive growth potential. So understanding and appreciating the nuances of shoppe... Read more
