BrandMapp’s latest data reveals ‘SA youth are least resilient’
If you look at this sample showing five of the 10 resilience statements that we tested across age groups, it ...
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Tag: consumers
How brands can create valuable exposure this Black Friday
The right digital strategy - especially for smaller businesses - can actually make it incredibly easy and cost-efficient to grab ...
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Do South African businesses abuse Black Friday?
In South Africa, frankly, Black Friday has turned out to be a monstrous consumer scam in most cases. Cut price ...
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To make the most of Black Friday you need a good e-commerce strategy and online store processes
While somewhat easier than 2020, 2021 has been another difficult year for South African retailers seeking to build continuity and ...
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Collaborative JICs would create a wealth of media data
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to ...
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Research shows trust key to accessing contemporary youth market
The Gen Next 2021 research has revealed one consistent reality: the youth of South Africa are living in a context ...
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