It is critical to clear pre-existing third-party material – music, images or personalities – that you intend to use for advertising purposes, and to educate your team members, to make them a... Read more
Advertising is all about communicating a message in order to sell a product or service. They often use material such as music, images and artwork in playful ways to 'spice up' the message. Read more
Consulting those with industry knowledge and who understand how the creative sector works will help to address the disconnect between the legislation and commercial aspects of the industry. Read more
South Africa is poised to adopt a Copyright Amendment Bill that aims to modernise its 1978 Copyright Act, which would benefit the US, as it exports far more copyrighted works to SA than it i... Read more
In a country where the unemployment rate is already ridiculously high, the new Copyright Amendment Bill poses a threat to even more livelihoods within the creative industries. Read more
This is one of those stories that starts as a weird mistake, then evolves into a real screw-up, and ends as a looming threat to freedom and journalism. The trip is surprisingly short. Read more
