Community media, AI search and the growing gap in corporate reputation
Community media remains essential for building trust with local communities by reporting in local languages and covering issues often overlooked ...
Read moreDetails
Tag: corporate reputation
In the move-fast-and-break-things age of AI, some rules on reputation remain
AI incidents can quickly become reputation crises when organisations fail to communicate clearly and promptly. OpenAI took 84 days to ...
Read moreDetails
The next battleground for business isn’t AI. It’s proving what’s real
AI deepfakes are creating a new corporate trust challenge, making fake communications increasingly convincing. South African regulators are warning of ...
Read moreDetails
It IS about you: Why do leaders think their personal brands are not important?
Why are leaders good at living their company’s brand, but not their own personal brand? In today’s world of celebrity-led, ...
Read moreDetails
Reputation management from the inside out
To improve a company’s reputation from the inside-out, the executive leadership need to be willing to make changes that matter ...
Read moreDetails
Ford Kuga mess vs PwC Oscars apology: On brand and reputation
Reputational damage causes anger and mistrust among consumers and substantially devalues brands. The reputational mismanagement of the recent Ford Kuga ...
Read moreDetails
