It IS about you: Why do leaders think their personal brands are not important?
Why are leaders good at living their company’s brand, but not their own personal brand? In today’s world of celebrity-led, ...
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Tag: corporate reputation
Reputation management from the inside out
To improve a company’s reputation from the inside-out, the executive leadership need to be willing to make changes that matter ...
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Ford Kuga mess vs PwC Oscars apology: On brand and reputation
Reputational damage causes anger and mistrust among consumers and substantially devalues brands. The reputational mismanagement of the recent Ford Kuga ...
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