Tag: Cory Treffiletti

Advertising and marketing are filled with great ideas, but one of the quandaries facing any strategist is whether you should ...

What exactly is the creator economy, and why is it important? The creator economy is a relatively recent term applied ...

Year after year there are articles written about the need for agencies to change, evolve, or whatever word you want ...

Contextual targeting delivers the right audience for your campaign, but have you thought about contextual creative? Contextual targeting is great. ...

Do you remember Twitter?  It was a solid component of the social media mix. It was a platform for advertisers ...

After writing this column for 23 years, I’ve learned some basic habits to help stay fresh. One of those habits ...