The metaverse: crypto or kryptonite for marketing?
Trend of fad? Unexplored universe or volatile planet? Like it or leave it, the metaverse is one planet you cannot ...
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Tag: creative agency
Competition Commission’s price fixing settlement with Corpcom raises critical questions
The Competition Commission announced on Thursday 18 November 2022 that media firm Corpcom Outdoor (Pty) Ltd, which was subsequently bought ...
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Striking the digital touchpoint
When I had completed my degree I felt extremely lost; I knew I wanted to be a creative, I just ...
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‘kree’ + ‘AY’ + ‘tiv’
Creative people are producers of ideas, content, and physical goods, and if lockdown taught us anything, it’s that there is ...
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SCOPEN 2023/24: South Africa’s fifth wave study set for May 2023
The fifth wave of the AGENCY SCOPE study is on track in South Africa and Cesar Vacchiano, President and CEO ...
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The undeniable capacity of a human touch in an increasingly digital B2B marketing space
How, then, does one evoke that personal touch online? To remain human in a digital B2B marketing arena, you have ...
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