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In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good.
Read moreThe role of a creative goes beyond putting together good looking concepts; it is also about asking the right questions ...
Read moreAdverts that link brands to solving societal issues and those that emphasise family and friends find a place in the ...
Read moreAn innovative case study from alcoholic beverage manufacturer Heineken, around the use of new technology in marketing, a first in ...
Read moreIn a tough media world, agencies are sacrificing creativity in order to keep clients happy, keep accounts, and just stay ...
Read moreTo promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from ...
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