Creativity for profit… and for good: What Google’s man in Africa has to say
In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good.
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Tag: creativity
Realising creative potential: Advertising executive challenges the status quo
The role of a creative goes beyond putting together good looking concepts; it is also about asking the right questions ...
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Addressing societal issues and emphasising family and friends in advertising
Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the ...
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Heineken at the forefront of innovation with two media firsts in Sub-Saharan Africa
An innovative case study from alcoholic beverage manufacturer Heineken, around the use of new technology in marketing, a first in ...
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Subservient chickens and having skin in the game
In a tough media world, agencies are sacrificing creativity in order to keep clients happy, keep accounts, and just stay ...
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Mercedes-Benz SA revisits iconic Chapman’s Peak advert from 30 years ago
To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from ...
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