The power is back with the people
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? ...
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Tag: creator economy
Why does the creator economy feel so familiar?
What exactly is the creator economy, and why is it important? The creator economy is a relatively recent term applied ...
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B2B influencer marketing research reveals ‘exceptional value’ for businesses
Ogilvy, Opinium and LinkedIn recently joined together to research the first global study of B2B influence. The intent was to ...
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Media & entertainment industry seeks new revenue sources as 64% predict flat or lowered ad spend
As the macro economy enters uncharted waters and consumers reevaluate what’s valuable, the media and entertainment industry is under a ...
Read moreDetailsHero creative work: How AI will impact on advertising and media in 2023
Artificial Intelligence will slowly start its journey to necessity in the advertising world in 2023.
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Paradigm shift in PR: Key trends for 2023
One of my favourite authors, Ryan Holiday, once said, “Everything is change. Embrace that. Flow with it.” I think this ...
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