The ‘Cat’ in the bag: Woolies’ lesson in reputation management
When your brand becomes part of a national joke, it can feel like the ground is shifting under your feet. ...
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Tag: crisis management
The perfectionist’s trap: How cautious PR lost Apple the narrative
For PR professionals, the question is no longer if AI will change our industry, but how we can harness it to elevate our ...
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Building your reputation
What exactly is reputation management? Is it public relations (PR) and clever marketing? Perhaps, crisis or social media management? A ...
Read moreDetailsMedia Entrepreneurs: Insights, experience and expertise to handle a raging social media firestorm
Social media can be a cruel and demanding master when it comes to a crisis. And SA brands have had ...
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The Cold War and AVE: Back to the 1940s
Why the continuous need to compare apples to pears when advertising and PR are worlds apart: “advertising is the wind ...
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It takes more than bad press to kill a brand
Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does ...
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