Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does this mean the death of the brand?” My answer is always an emphat... Read more
Tiger Brands compromised its brand equity in three key areas in its response to the listeriosis crisis. Read more
There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model’s propensity to burst into flames. Ford South Africa has not helped the situation with its le... Read more
If nothing else, the David Beckham email scandal has provided some welcome respite from the apparently perpetual news agenda of Trump and Brexit. It seems that the previously pristine and re... Read more
Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars. The global car manufacturer’s local operation has been f... Read more
No one wants to start a new year on a sour note. We all always wish and hope – sometimes we even make plans – that the New Year is better than the previous one. I couldn’t help but spare a t... Read more
