Building your reputation
What exactly is reputation management? Is it public relations (PR) and clever marketing? Perhaps, crisis or social media management? A ...
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Tag: crisis management
Media Entrepreneurs: Insights, experience and expertise to handle a raging social media firestorm
Social media can be a cruel and demanding master when it comes to a crisis. And SA brands have had ...
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The Cold War and AVE: Back to the 1940s
Why the continuous need to compare apples to pears when advertising and PR are worlds apart: “advertising is the wind ...
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It takes more than bad press to kill a brand
Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does ...
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Three major mistakes Tiger Brands made in response to the listeriosis crisis
Tiger Brands compromised its brand equity in three key areas in its response to the listeriosis crisis.
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Ford still can repair its brand in South Africa but it needs to act quickly
There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model’s propensity ...
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