Why partnership is key to successful cross-platform brand elevation
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to ...
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Tag: cross platform
Is content marketing the new black, with brands becoming content publishers?
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the ...
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The Establishment Survey has arrived with strong vital signs
In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael ...
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The media trifecta of consolidation
When marketers determine how to spend their money, they tend to look at each channel and decide on allocation. This typically ...
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