Something to think about: the rate at which emails prompt purchases is three times that of social media, and it also delivers an average order value 17% higher. Read more
Customer experience should be at the centre of everything; technology should be used to drive and enhance it, while freeing up employees to deliver the human touch in customer interactions. Read more
Reputational damage arising from misleading information and fake news as well as brand fails, such as the current Tiger Brands listeriosis crisis, undermines brand value in the minds of cons... Read more
I have long been an advocate of Pick n Pay, admiring and talking up how much they do to both attract and retain customers with their Smart Shopper loyalty programme and their various promoti... Read more
According to Forrester, 2017 will be a year of action. While the company has advised a strong focus on technology to improve customer experience, it has also warned that trying to play catch... Read more
Companies looking for a return on investment on the mobile apps they develop need to think carefully about how they will build value into their applications to ensure they create traction an... Read more