Township CX Report: Why marketers need to reduce the ‘cost of coping’
The 2026 Township CX Report introduces the "cost of coping" – the hidden financial and practical burden township households carry ...
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Tag: customer experience
The era of feel-good marketing
Feel-good marketing is emerging as a key strategy for brands seeking stronger emotional connections with consumers Penquin says consumers increasingly ...
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For SA’s automotive sector, value is now an emotional battleground
South African car buyers are prioritising value, trust and emotional connection, not affordability alone; 74% cite brand trust as the ...
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Technology should amplify humanity
Trust is the new competitive edge: In an AI-driven world, authentic human connection will increasingly differentiate brands. Human interactions gain ...
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The product isn’t the problem. The systems behind it are
Operational maturity drives digital growth – Sustainable growth depends on strong governance, systems and decision-making, not just rapid product launches. ...
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Woolworths dominates SA’s most recommended brands ranking
Woolworths has cemented its reputation for customer advocacy, claiming three of the top five spots in KLA and YouGov's Top ...
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