It takes more than bad press to kill a brand
Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does ...
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Tag: customer service
The five social media megatrends for 2021
As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to ...
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Five ways to lose a customer
It is customer service week. A South African journalist recounts an unfortunate tale of extremely bad customer service. And suggests ...
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Five ways artificial intelligence is a marketing must-have
Artificial intelligence is becoming a must-have in the marketing industry, that it even has a name: AI marketing.
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Why email marketing is still the most effective way to build customer relationships
Strong customer relationships are built on trust, but how do you maintain personal relationships with thousands of customers? A strong ...
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Great CX in government could boost people’s faith in the country, says Forrester
Government departments are not generally known for their sterling service and good communication. Most struggle with substandard experiences, where their ...
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